Rauma Garn wanted a digital presence that truly served their customers. Putting knitters first, they've launched a new website in partnership with TRY eCommerce (formerly Frend eCommerce), with design by Bielke&Yang.

" I love how the website has turned out! I'm so proud of the design and how seamlessly all our internal systems work together."
Guro Ringen, eCommerce Manager at Rauma Ullvarefabrikk

Looking for a partner, not just a supplier 

The Rauma Group has several brands beyond Rauma Garn. They wanted a unified technology platform and consistent design across all their online shops to create a group-level centre of excellence.

Guro Ringen, eCommerce Manager at Rauma Ullvarefabrikk, explains the choice of technology partner:

"The Rauma Group has a complex digital presence with very specific requirements, so having TRY support us across the board – as a true partner, not just a supplier – has been essential."

Centra and Storyblok – the perfect combination  

The Rauma Group chose Centra and Storyblok. Dennis Nilsson, Commercial Manager at TRY eCommerce, explains why it's the right combination:

"Centra is ideal for brands selling and scaling internationally whilst maintaining efficient Norwegian operations. It handles complex product variations and relationships brilliantly – something Rauma Garn particularly needs. Storyblok complements this perfectly as a CMS. It lets brands create strong customer experiences whilst giving editors an intuitive, visual interface," he says.

"TRY eCommerce's expertise really stands out. It's brilliant working with people who are both highly skilled and genuinely great to work with."
Guro Ringen, Rauma Ullvarefabrikk

Knitters at the centre

Rauma Garn has an extensive range of yarns and digital patterns. The challenge was uniting these elements into a seamless customer experience.

As knitting has grown in popularity, knitters have become increasingly knowledgeable. This meant presenting all essential information clearly whilst maintaining the aesthetic appeal of the yarn quality and finished garments. 

The process has been both exciting and challenging, according to Dennis at TRY eCommerce. Despite the complexity, this is exactly what delights the client most:

"What I'm most pleased with is how user-focused the new site is. We've constantly asked: what does a knitter need right now, and what are they trying to achieve? It should be easy to buy yarn and equally easy to find the information you need," says Guro.

"Working with such talented people has been incredibly valuable. I've grown both as an eCommerce Manager and project manager through being part of such a well-run project."
Guro Ringen, Rauma Ullvarefabrikk

Results 

• A state-of-the-art, future-proof and scalable online shop
• A perfect balance between brand building and sales
• Efficient management of products and content
• Improved customer experience

About the client 

Rauma Garn is part of the family business Rauma Ullvarefabrikk, established in 1927 at Veblungsnes in Romsdalen. They are among Norway's largest yarn producers, making yarn from 100% Norwegian wool. Rauma focuses on local and sustainable production, whilst preserving knitting traditions and history. As one of few wool factories in Norway, they deliver high-quality yarn to over 300 yarn shops – domestically and abroad.

Are you curious about what TRY eCommerce can do for you and your business? Get in touch with us!