Volkswagen
The Walking AdsKolumbus aims to make transportation easy and sustainable by encouraging people to travel without a personal vehicle.
Award
Gold at the European Design Awards
Kolumbus - A green future
Kolumbus integrate buses, boats, trains, bike-sharing, walking, and car-sharing into a seamless experience. To effectively communicate this multifaceted role, Kolumbus needed a visual tool to help employees and presenters explain their comprehensive mobility services.
Solution
We developed a flexible illustration system designed for presentations, films, and animations, blending stylized yet realistic visuals to ensure key transport modes like buses, boats, and city bikes were instantly recognizable. This system made it easy for Kolumbus to visually convey their mission of simplifying mobility for all customers.