When the system no longer meets the mark
When HubSpot was implemented more than three years ago, it was a good match for Holzweiler's needs. But as the brand grew, the system became a bottleneck.
eCommerce-specific automations became complicated and expensive to set up, and the need for more advanced functionality increased. Holzweiler needed deeper customer insights and the ability to personalise the customer journey at scale.
A significant challenge was integrating the online shop with the physical stores. Customers expected a seamless omnichannel experience, but HubSpot didn't support this well enough. It weakened the customer experience and dialogue across all sales channels.
In autumn 2024, a thorough process was undertaken to map requirements, select the appropriate CRM solution, and ensure a seamless implementation.
"We have grown rapidly, and TRY eCommerce has managed to keep pace. They have developed on their own and challenged us when we needed to upgrade our technology,"
Marius Valaker, (former) Head of Digital at Holzweiler.
A smarter CRM solution with Voyado
To address these challenges, TRY recommended a switch to Voyado, a CRM solution specifically designed for retail. With Voyado, Holzweiler gains better personalization, more flexible automation, and an omnichannel platform that seamlessly integrates digital and physical commerce.
HubSpot is still used for customer service and sales, but all communication and marketing automation now happens through Voyado. TRY eCommerce / former Frend eCommerce has been there every step of the way – from consultancy to setup, configuration, and automation of email and personalisation programmes.
"We chose Voyado because it's built for our industry and is used by many similar brands, particularly in Scandinavia," says Valaker.
