Kaare Øystein Trædal
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Weedensenteret was created to address knowledge gaps about cannabis use and its health effects, specifically targeting young people seeking reliable information amidst a sea of mixed sources.
In 2019, the Norwegian Directorate of Health noticed a rise in cannabis use among youth for the first time in a decade.
They commissioned this campaign to provide up-to-date facts on cannabis, debunk myths, and highlight the long-term health risks associated with early and frequent use.
At the campaign's core is the interactive website, weedensenteret.no, carefully designed to capture and maintain the attention of young audiences, encouraging an informed approach to understanding cannabis.
The site allows users to form their own well-considered opinions about cannabis through engaging content that is accessible without being patronizing.
The homepage offers a straightforward scroll interface with animations and brief informational snippets.
Users can click on these animations to dive deeper into specific topics, making for an interactive and visually stimulating experience. Using WebGL, the design incorporates interactive 3D graphics that draw users into the narrative, explaining complex topics such as chemical structures and statistical data in an engaging and easy-to-understand way. This approach, which favors active exploration over passive reading, has proven to significantly enhance learning and retention among the site’s users.
