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The Climate Games

  • Client WWF International
  • Project The Climate Games
  • Year 2024

Delivery

Ad Communication and PR Advertisement

As the world eagerly anticipated record-breaking performances at the Paris Olympics, WWF International turned attention to another set of records: the alarming climate milestones we urgently need to address.

While the Olympics celebrate human achievement and breaking boundaries, WWF’s "The Climate Games" launched just before the games to remind the world of the environmental records that have marked the past year in devastating ways.

The year 2023 was the hottest on record, with unprecedented temperature heights and extreme weather events across the globe. Greece experienced Europe’s largest-ever wildfire, Mozambique saw the longest-lasting tropical cyclone in African history, and 77 other countries set new national heat records.

"The Climate Games" campaign ran across digital platforms leading up to the Olympics, with a powerful film airing on French television. It was also featured in outdoor ad spaces, while WWF offices globally used key Olympic moments to share local climate data on social media, drawing parallels between breaking sports records and breaking climate records."

Through "The Climate Games," WWF successfully highlighted the pressing need for climate action, using the spirit of the Olympics to highlight that not all records are worth celebrating.

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