Challenge

Telia needed a more inspiring sales tool for their sales team when approaching business clients. The solution needed to showcase Telia's complete range of services and represent the different target groups in an engaging and visual way.

 

Solution

The concept became an interactive 3D city available on the web.

The city consists of animated buildings that represent Telia’s various service areas. When a user clicks on a building, they are taken closer to learn more about the service, with the possibility of a deeper dive on the platform at teliabyen.telia.no.

The navigation works like other map services, where users can either move around the city or view the service areas in a list format for an overview.

To create a sense of interactivity and exploration, we chose to render the city in real-time 3D using WebGL.

This approach allows us to control where the camera focuses and which elements we want the user to engage with.

The 3D models were exported from Maya and imported onto the website, where we applied animations through coding. Additionally, we developed a CMS built on Sanity, which allows the client to easily edit and update the content themselves.