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Ramirent's online service platform and equipment rental solution

Client Ramirent
Project Ramirent's online service platform and equipment rental solution
Year 2022/2023

Ramirent is a leading equipment and machinery rental company. With locations across Norway, from Alta to Kristiansand, Ramirent provides access to a modern fleet of machines.

Challenge

As part of their digitalization strategy, Ramirent recognized the need for a new online rental solution—not just for enabling online rental transactions, but to modernize technology, make data more accessible internally, and improve communication with customers.

Prosess

Through interviews with Ramirent's decision-makers, we mapped out their digital needs and analyzed the customer journeys for their current and desired future state. In a design sprint, we developed a prototype for a more efficient rental process, which also highlighted the need for an updated customer portal. We worked using an agile methodology, documenting progress with Jira and Confluence, preparing both ourselves and the client for handling future projects efficiently.

Objectives

Ramirent and TRY established the following goals for the project:

Integration of customer relationship creation and credit checks into the registration process
Update to a modern digital infrastructure
Enable online rental initiation
Streamline and simplify workflows
Improve the overall user experience

Solution

A Web-Based Rental Solution

We adopted a "composable commerce" strategy to approach the problem. This allowed us to build a customized service platform that could meet Ramirent's specific challenges and needs. We designed the new ramirent.no using Next.js and React and chose Sanity as the CMS. This gave Ramirent full autonomy over content management. The use of these modern technologies has provided Ramirent with a scalable and future-proof platform.

Development of a Robust Design System

We created a comprehensive design system for Ramirent in Norway, based on their existing visual identity. The system facilitated an efficient workflow with updated and modernized visual elements. As components were completed, the system ensured consistency and agile updates across the website. The design system included reusable components optimized for the best user experience.

Optimized for Better Data Flow and Accessibility

User management, data accessibility, and system synchronization were crucial to ensure information was up-to-date and consistent. We placed a strong emphasis on universal design, both in the design process and technical implementation.

"E-rental has truly transformed the way we rent out machines. The digital platform has made the process faster, more convenient, and smoother for everyone. It has also helped increase accessibility and simplify communication between us and our customers. TRY has a unique ability to understand our needs and turn them into functional solutions. They’ve really taken our projects to new heights."

Christina Niemi

Marketing Manager at Ramirent Norway

Results

The new ramirent.no with e-rental was launched in 2023.

A new scalable technical architecture that will support Ramirent's needs moving forward.
Initiated a transformation of how Ramirent will operate in the future.
Streamlined internal order management at Ramirent.

Kontaktpersoner

Henrik Sørhaug

TRY Dig

COO & eCommerce Lead

henrik.sorhaug@try.no

+47 482 40 591

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