kode logo

New brand architecture, visual identity, and website

  • Client Kode
  • Project New brand architecture, visual identity, and website
  • Year 2022-2023

Delivery

Design Visual identity Animation Brand architecture Website

Kode is one of the largest museums in the Nordic region for art, craft, design, and music. The museum in Bergen houses a wide range of exhibits, from classical and grand works to progressive and intimate creations

Challenge

The museum’s audience is diverse, including kindergarten groups, art connoisseurs, the local population of Bergen, and numerous tourists visiting the city.

A challenge the museum faced was confusion created by its many locations and artist homes. The branding architecture had been unclear, and visual elements were inconsistently applied. For visitors, it was not always obvious what was part of Kode and what was not.

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Solution

Kode received an updated visual identity with a fresh visual concept that clarified the various locations and exhibitions

Drawing inspiration from a four-line musical staff, the new visual identity adopted a unique, expressive rhythm. Elements, text, and images are aligned according to the "notes," giving the design a dynamic, flowing feel across the surfaces.

Motion design took this concept even further, with elements adjusting and rearranging themselves into new positions and sizes. This movement symbolized Kode’s ongoing transformation, emphasizing how art is constantly reinterpreted and reassembled in new settings and themes. The visual identity was extended to Kode's website, where the scrolling experience itself was animated, bringing the concept of motion and change into the digital space.

This update clarified Kode’s visual presence, helped distinguish its various buildings and locations, and communicated the museum’s commitment to innovation, fluidity, and reinterpretation of art.

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Kontaktpersoner

  • Tonje Jæger

    Tonje Jæger

    TRY Design

    Head of Design

    tonje@try.no

    +47 911 29 219

  • Kaare Øystein Trædal

    Kaare Øystein Trædal

    TRY Dig

    CCO

    kot@try.no

    +47 970 081 37

    Bio

 

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