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All you need to make it in music

  • Client LIMPI
  • Project All you need to make it in music
  • Year 2023

Delivery

Media strategy Sociale Media Media buying Content creation

LIMPI Music, a one-year music education program in Lillehammer, renowned for its strong ties to the music industry, aimed to increase the number of qualified applications for this year's recruitment compared to the previous cycle, with a particular focus on attracting more applications from the United States.

Skjermbilde 2023-10-20 kl. 11.57.58

Strategy and execution

The campaign employed a "Like-minded individuals attract best" approach, involving current students and alumni to identify potential applicants.

In addition to conducting one-on-one interviews, they contributed content to LIMPI’s own channels and promoted the institution through their personal profiles during the campaign period.

Based on insights that the target demographic (ages 18-25) predominantly engages on Instagram and TikTok, these platforms were selected as the primary channels for outreach.

To enhance the campaign’s effectiveness, the team created retargeting audiences based on those who had engaged with the video content, as well as lookalike audiences derived from website visitors. Additionally, a keyword analysis was conducted to ensure relevance with Google Ads, targeting terms related to music and music education.

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Results

The campaign successfully increased the number of applications for LIMPI Music by 110% compared to the previous year.
Moreover, there was a notable 264% increase in applications from the United States. The management team confirmed that the quality of the applications had improved, with 30% of applicants progressing further in the selection process.

LIMPI Music reported that this year's applicants were of a higher caliber, with prior knowledge and expertise in music production, songwriting, and vocal range, reflecting the program's growing appeal and effectiveness in attracting top-tier talent.

In summary, the campaign's strategic focus and tailored approach enabled LIMPI Music to select from an exceptional pool of applicants, further reinforcing the program’s reputation and strengthening its competitive position.

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