Since its launch in 2019, DNB and #huninvesterer (she invests) have made history in Norway, promoting economic equality. Recreating success and inspiring the same target audience year after year requires deep, creative insights and innovation while maintaining the brand markers carefully built over time.

Challenge

Despite the large number of women already part of the #huninvesterer movement, there are still some who remain on the fence. These women either feel that gender equality isn’t important to them, or they believe their finances won’t make a difference to the overall equality statistics.

We also know that strong female role models have a tangible impact on the next generation of women.

Solution

The solution was to shift the focus toward the future. The main message of this year's campaign is that if you don't do it for yourself, do it for the next generation of women.

What kind of world do we want our daughters, nieces, goddaughters, sisters, or the girls in our neighborhoods to face in the future? Can they tolerate encountering the same gender equality barriers that we have faced?

This year's #huninvesterer initiative focuses on the young, hopeful, determined girls who are striving to succeed in a world that seems partially closed off to them. As they work their way through economic obstacles, they ultimately encounter a woman who helps them from within the system. She lifts them up, offering a glimpse of hope for the future.

This campaign aims to inspire today’s women to help future women by being strong role models as investors, leaders, and entrepreneurs.

DNB will continue to make history in economic equality for future generations of women.

We cannot control the world if we don’t own it.
Neither can our girls.
#huninvesterer