SYNG: Revolutionizing the Karaoke Experience

As they put it: “At SYNG, we provide the space, the atmosphere, and the karaoke rooms; all you need to bring is yourself. Together, we make the world feel a little brighter.”

Whether you’re belting out a ballad, enjoying drinks at the bar, taking part in a quiz, or hosting a private event, SYNG is all about fun and connection.

However, their aging karaoke system wasn’t delivering the experience they envisioned.

It was clunky, outdated, and far from intuitive, which hindered their goal of making karaoke nights easy, engaging, and enjoyable for everyone.

Solution

TRY stepped in to reimagine the system from the ground up, creating a cloud-based solution that redefined how SYNG approached karaoke.

Unlike their old system, which relied on local servers and physical installations in each room, the new platform leveraged the power of the cloud.

This meant SYNG could update song libraries, manage settings, and sync locations seamlessly. If something went wrong with a fixed screen, a tablet could quickly step in, ensuring uninterrupted fun.

Guests were treated to a revamped song library, complete with smarter search functionality.

Now, even the most creatively misspelled requests like “hjustin vfiber baby” could guide users to the exact song they wanted—Justin Bieber’s Baby, of course.

The design was crafted with SYNG’s playful and vibrant identity in mind, featuring sound-reactive animations and large, easy-to-navigate buttons, ensuring even the most enthusiastic singers could find their way around.

The new system wasn’t just about making things better for customers—it also streamlined operations for SYNG staff. Administrators could easily set up rooms, add songs, and oversee bookings with an intuitive backend system.

For employees managing the venues, organizing karaoke room schedules became a breeze, allowing them to focus on delivering a top-notch experience for guests.

Launching this system during the pandemic was no small feat. With lockdowns delaying reopening dates, TRY had the luxury of time to refine the platform.

But when restrictions lifted unexpectedly on a sunny day in May, the team raced to get the final pieces in place. Cables were connected, rooms were prepped, and everything came together just in time.

Results

The result is a karaoke system that enhances every aspect of the SYNG experience. It’s intuitive, engaging, and adaptable to future innovations, such as mobile karaoke setups for festivals. In the words of SYNG themselves, “TRY challenged and elevated our understanding of what a karaoke system could be. What they’ve created is something we’re absolutely thrilled with—and the possibilities for the future are endless.”

With the new system, SYNG has redefined karaoke nights in Norway, ensuring guests can sing, laugh, and create unforgettable memories with ease.


Read also the article written by kode24: – Lagde eget karaoke-system for Syng - tester det på fredagspils.