One company. Two strong brands.

  • Client Vipps MobilePay
  • Project New visual identity
  • Year 2022

Leveranse

Design Animasjon Designmanual

 

MobilePay and Vipps have changed how people in the Nordic countries send and receive money. With more than 11 million users combined, almost all person-to-person transactions in Denmark, Norway, and Finland go through their solutions.

Challenge

In 2022, MobilePay and Vipps, two of the leading mobile payment solutions in the Nordic region, merged to create a single Nordic wallet.

Together, they have more than 11 million users, with nearly all transactions between individuals in Denmark, Norway, and Finland taking place through their services.

While the companies retained their strong individual brands in their respective markets, the biggest challenge was for the employees, as they now work within the newly merged company: Vipps MobilePay.

The task was to create a unified visual identity for the new company while maintaining the strong brand recognition of both Vipps and MobilePay.

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Solution

The solution was to refine the most distinctive brand elements from both companies, which included MobilePay's angular design and the round shape from Vipps' visual language.

Additionally, their primary colors were preserved. These elements were brought together under the concept of "building blocks," symbolizing the collaboration and synergy between the two companies as they built something new together.

A layout and graphics system was developed, along with clear co-branding guidelines, ensuring a cohesive identity. The playful and approachable personality of both brands was carried over and enhanced through motion principles.

The design was kept simple yet full of character, with a touch of humor to underline the company’s vision of "Making life very, very easy."

The new visual identity for Vipps MobilePay combines the best of both brands, helping unite employees within the company and providing a clear, cohesive brand presence in the market.

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Kontaktpersoner

  • Ragnhild Larsen Schei

    Ragnhild Larsen Schei

    TRY Design

    Brand Consultant

    ragnhild.schei@try.no

    +47 993 05 661

  • Tonje Jæger

    Tonje Jæger

    TRY Design

    Head of Design

    tonje@try.no

    +47 911 29 219

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