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HubSpot implementation and ongoing marketing support

Client Elaway
Project HubSpot implementation and ongoing marketing support
Year 2022/2023

Elaway aimed to establish itself as a leading provider of EV charging for housing cooperatives and joint ownership properties, while expanding into new markets. The goal was to increase sales, requiring marketing initiatives and technical infrastructure to improve lead generation and sales, along with efficient cross-departmental data flow.

The client

Elaway is a leading expert in electric vehicle (EV) charging for housing cooperatives (borettslag) and condominiums (sameier).

The company was founded as an initiative from Eviny and Hafslund. Elaway specializes in the installation, operation, and financing of charging infrastructure, making it possible for residents of housing cooperatives and condominiums to have EV chargers at home.

Challenge

Elaway aimed to establish itself as the leading provider of EV charging solutions for housing cooperatives and condominiums, while also expanding into new markets.

The company had ambitious goals to increase sales and therefore needed targeted marketing efforts and a robust technical setup to facilitate lead generation, sales growth, and efficient data flow across departments internally.

Solution

The solution was the implementation of a unified CRM system (HubSpot) across all departments at Elaway that handle customer contact. TRY provided strategic consulting during the establishment and implementation of the new system.

Following an initial feasibility project, detailed plans were created, broken down into concrete activities to achieve defined goals.

These activities are now being worked on continuously through a retainer, ensuring Elaway has a dedicated team at TRY each month to execute them.

Through this retainer, TRY has assisted Elaway with the following:

Campaigns
Content production
Automated marketing workflows
SEO
Advertisment
HubSpot setup and consulting
Newsletter
Advising in Sanity CMS
Visual identity

Vil du høre mer om prosjektet? Ta kontakt med oss.

Kontaktpersoner

Camilla Gundersen

TRY Dig

Team Lead and HubSpot Specialist

camilla.gundersen@try.no
Julie Kollandsrud

TRY Dig

HubSpot Specialist

julie.kollandsrud@try.no

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