seafoodfrom_norway2B

Seafood from Norway

  • Client Seafood from Norway
  • Project Visuell identitet
  • Year 2018/2019
  • Industry Retail
  • Timeframe 2018/2019

 

We have rolled out the new brand concept for the Norwegian Seafood Council in a unified international solution with a completely new visual expression.

  • image

Challenge

The Norwegian Seafood Council (Norges Sjømatråd) is the marketing, market insight, and market access organization for the Norwegian seafood industry.

The council works in markets such as Sweden, Germany, the UK, France, Italy, Spain, Portugal, Brazil, the US, Japan, China, Singapore, and Central and West Africa. Norwegian seafood is promoted globally under the "Seafood from Norway" brand, but until now, the brand has been managed separately in each market.
This led to different interpretations of the brand from one market to another.

TRY Reklame was tasked with creating a new unified brand concept for how Norwegian seafood should be marketed across all these countries. The goal was to focus on quality by telling the story of Norway—its people, rugged natural beauty, and the sea.

TRY Apt’s role was to develop a digital strategy for "Seafood from Norway." The result was the creation of a new, unified digital solution that brought together the various market websites under one cohesive platform, aligned with the new brand concept.

 

Solution

A new visual expression for the "Seafood from Norway" brand was created for the web, with a primary focus on large images and film content to tell the story of Norwegians, their tough and pristine nature, and the sea.

One of the key objectives was to make the information more digestible and visually engaging for users. The website includes various types of content, ranging from factual information about Norwegian seafood to recipes and content stories.

The navigation is easy to use, featuring a fixed menu bar with shortcuts at both the top and bottom of the page for quick access. The design is intentionally minimalist to reflect simplicity and allow the product to take center stage. The color scheme reinforces the impression of a cold, fresh Norwegian climate.

The new digital presence for "Seafood from Norway" ensures that the brand is consistently communicated across all markets, with a clear focus on quality, sustainability, and the unique attributes of Norway's environment. The website is designed to be a visually compelling and easy-to-navigate resource that highlights Norwegian seafood as a premium product.

 

See the website here ->

 

 

  • image
  • image
  • image
  • image

Kontaktpersoner

  • Kaare Øystein Trædal

    Kaare Øystein Trædal

    TRY Dig

    CCO

    kot@try.no

    +47 970 081 37

    Bio

  • Barbro Fagerbakk

    Barbro Fagerbakk

    TRY Dig

    CEO

    barbro.fagerbakk@try.no

    +47 406 06 668

Case studies

A lot has happened since 1998. While commercials are part of our story, we've created countless other achievements we're proud to showcase. Take a look at our work.