Mappe med logo

New visual identity and website for Akershus Eiendom

  • Client Akershus Eiendom
  • Project New visual identity
  • Year 2019

Delivery

Design Technical solution Website Visual idebtity

We’ve given Akershus Eiendom a new look and updated website.

Challenge

Akershus Eiendom underwent a rebranding in 2013, which resulted in a new profile and design manual. However, over time, the profile became diluted as the company did not consistently follow the guidelines. As a result, the brand ended up with an unclear and inconsistent identity.

Additionally, Akershus Eiendom wanted to revitalize its brand to appear more digital and innovative. This provided the foundation for a new rebranding in 2019, along with the creation of a new website.

The primary target audience is direct clients and tenants, but also includes other stakeholders such as lawyers, architects, and municipal planning authorities.

  • image

Solution

The goal for the new profile was to break away from industry norms, adding more color and playfulness while still maintaining a sense of professionalism and seriousness.

The desire to appear modern and innovative was central, as was adapting the brand to digital platforms, since much of the business was shifting from print to digital. One of Akershus Eiendom’s services is market insights, which was previously delivered as a printed report.

This is now integrated into the website as a fully digital experience, featuring articles, data visualizations, graphs, and various market maps.

The typography and design choices were made to ensure that Akershus Eiendom could easily implement the new identity across all formats and platforms, maintaining a cohesive brand experience.

See the website here ->

  • image
  • image
  • image
  • image
  • image
  • image
  • image

Kontaktpersoner

  • Kaare Øystein Trædal

    Kaare Øystein Trædal

    TRY Dig

    CCO

    kot@try.no

    +47 970 081 37

    Bio

Case studies

A lot has happened since 1998. While commercials are part of our story, we've created countless other achievements we're proud to showcase. Take a look at our work.