Even artificial intelligence knows how to appreciate real quality.

With rising food prices, people have become more price-conscious, and fewer are opting for Gilde’s "Ekte Kokt Skinke" (Genuine Cooked Ham). This isn’t entirely surprising, as few people understand the difference between standard cooked ham (made from various pig parts) and genuine cooked ham (which is carefully prepared with select cuts from the hind section).

To bridge this knowledge gap, an educational approach was needed. And with AI now being a popular learning tool, TRY developed an AI chatbot that’s truly passionate about Gilde's "Ekte Kokt Skinke." The "Skinkebot" was integrated into some of Norway's biggest websites, inviting users to ask it anything — right from the banner ads.

Give the Skinkebot a try, ask it anything, and see just how enthusiastic AI can be about genuine cooked ham.

Try Skinkebot here:

https://gilde-gpt.web.app