Creative Review has named its top 10 campaigns of the year, spotlighting big names like Louis Vuitton, Heinz, Barbie - and our own campaign for IKEA.

Read the Creative Review article here.

In this bold and refreshingly honest campaign, IKEA sheds the idealized image of perfectly staged homes and instead highlights the messy, unpredictable reality that most of us actually live in.

For years, IKEA has inspired us with visions of beautiful, organized spaces, but let’s be real - life doesn’t look like a catalog. No matter how tidy we try to keep things, life has a way of turning order into chaos. Kids get sick, coffee tables become changing tables, a planned evening gathering morphs into a late-night party, and the dishes just keep piling up.

Life happens - and that’s exactly why we have IKEA.