Sindre Beyer CEO, TRY

Sindre Beyer is the CEO of TRY. He assists a wide range of businesses with strategic communication, branding processes, analysis, reputation management, and crisis handling.

Beyer holds a degree in marketing from BI Norwegian Business School and a master's degree in PR and information management.

He has been part of the TRY group since 2014. Before joining TRY, Beyer was the Head of Communications for the Norwegian Labour Party’s parliamentary group and an advisor to former Prime Minister and later NATO Secretary-General Jens Stoltenberg.

From 2003 to 2013, he played a key role in shaping and executing the Labour Party’s election campaign strategies and was actively involved in managing several major political issues. He was also central to crisis management efforts during significant events, including the terrorist attacks of July 22, 2011.

Earlier in his career, Beyer was an advisor and Head of Communications at the Labour Party’s headquarters (2003–2009), where he was responsible for developing and overseeing the party’s digital strategy.