Report: The State of AI in 2025

Is AI both a creative catalyst and an economic engine? TRY’s new report, developed by an interdisciplinary team of Norwegian experts, explores how AI actually works, what it means for democracy, and how it’s transforming daily life. From Norwegian businesses to global tech giants, and EU regulations to the newest developments from Silicon Valley. The report provides a combination of principles and practical advice.

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Norway’s most awarded agency has launched an honest and 60-page guide to AI. We reveal which businesses succeed with the technology and how to build your own AI agent, why tech companies are worth trillions, and why AI hallucinations matter. But most importantly, why human creativity becomes more valuable, not less, as machines get smarter.


Whether you’re a CEO who’s bored of AI hype, a creative who’s secretly worried about being replaced, a technologist tired of imprecise jargon, or someone who still isn’t quite sure what ChatGPT actually does, we’ve made this report for you.


With practical guides, case studies, and insights from people who use AI every day, this is intelligence you can actually use tomorrow. Download your copy and discover why AI success isn’t about having the most advanced tools. It’s about knowing precisely when and how to use them.

Kontaktpersoner

  • Sindre Beyer

    Sindre Beyer

    TRY

    CEO

    sindre.beyer@try.no

    +47 909 92 078

    Bio

  • Martin Jensen

    Martin Jensen

    TRY

    Head of AI & Transformation

    martin.jensen@try.no

    +47 930 25 650

  • Mette Arneberg

    Mette Arneberg

    TRY Dig

    mette.arneberg@try.no

    +47 92868846