How we work with eCommerce

Skrevet av TRY

Publisert 14.04.2026

Tema

eCommerce

Most online shops excel at either brand building or conversion – rarely both. We help brands achieve the balance. Here's how.

Strategy, design, marketing, CRM, technology – we handle it all. Our partnership begins with your first strategic decisions and continues through launch, scaling and ongoing growth.

The best brands treat their online shops as digital flagships – and that means more than just technology. It's about brand presence that converts.

Most brands fall into one of these categories:

Product catalogue: Functional, but weak on brand and conversion
Sales machine: Effective at conversion, but with minimal brand building
Inspiration universe: Strong brand, but low conversion rate
Digital flagship: Optimal balance between brand and conversion

We build digital flagships that strengthen brands whilst driving sales – helping you see the complete picture and create platforms that actually deliver.
Want to dive deeper? Read more on our services page.

Want to dig deeper? Learn more about our services here

Common challenges we solve

Usually, the problem is simple: the platform doesn't match the ambition. Common blockers include:

Low conversion rate
Low turnover and profitability
Slow and inflexible technology
Too many manual processes
Limited flexibility in content and editorial tools
Poor connection between brand and user experience
Little room for international growth

The real blocker isn't usually one major issue – it's many small ones adding up. We remove friction, rebuild strategically and create platforms built for growth.

«We've grown massively internationally. Technology and partners have changed constantly, but TRY eCommerce (formerly Frend eCommerce) has remained our trusted partner throughout.»
Marius Valaker, (Former) Head of Digital at Holzweiler

What does a typical solution look like?

We're technology-agnostic. That means we always find the solution that suits you best. Sometimes it's a user-friendly Shopify shop. Other times it's a bespoke, flexible Centra solution for brands with big ambitions.

A typical technology stack for growth might look like this:

Centra – eCommerce engine powering the shop
Storyblok – CMS giving you full content control
React & Next.js – lightning-fast frontend
Voyado – CRM enabling smarter customer journeys
eCommerce accelerator – our own accelerator that gets you there faster

What happens after launch?

Launch is just the beginning. We continue as part of your team – not as a supplier, but as a sparring partner.

That means:

Regular status meetings – weekly, monthly or quarterly
Ongoing development, adjustments and optimisation
Advice and sparring on everything from content to CRM and campaigns
Quick support
Complete overview via a shared project management tool

We stay engaged, flag issues, solve problems and develop ideas. Just like a good colleague.

"They're straightforward, pleasant to work with and have genuine expertise across design, technology and brand strategy."

Thomas Frodahl, Creative Director at Røros Tweed