Beyond the ads budget: how brands grow when organic leads the way
Speakers
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Sebastian Adams
Role / brand: Co-founder, Varsity Headwear
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Jo Egil Tobiassen
Role / brand: founder, Northern Playground
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Siw Hansson Kaulbach
Role / brand: founder, Radiant Health
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About this conversation
What happens when growth doesn't start in an ads manager? Three brands, three different paths. Varsity cut paid marketing entirely and rebuilt their revenue within 12 months. Northern Playground went public against the platforms and is building their brand without them. Radiant Health combines paid with founder-led content and real relationships.
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